Mar 22, 2023
11:30 - 1pm
Advance Auto Parts Tower, 4200 Six Forks Road, 21st Floor, Raleigh, North Carolina, 27609
Join THREE local chapters of the American Marketing Association for a unique opportunity to hear a marketing campaign success story from one of the top Fortune 500 companies in the country.
For the first time in as many years, join THREE local chapters of the American Marketing Association for a unique opportunity to learn from one of the top Fortune 500 companies in the country.
Company milestones create an opportunity to celebrate and recognize the brand’s longstanding commitment to its customers. Brands are finding it more challenging to break through the noise and to uncover reasons their customers should care.
In this interactive Signature Speaker Series event led by special guest speaker Vykky Howard, Director of Social Media and Content Marketing of Advance Auto Parts, we will uncover the way the brand balanced celebrating its heritage, while also looking towards the future.
In this hybrid (online and in-person) session, attendees will learn:
This event is presented by the Triangle, Charlotte and D.C. chapters of the American Marketing Association. Members and guests from any AMA chapters are welcomed.
Vykky Howard: Director of Social Media and Content Marketing, Advance Auto Parts
Vykky Howard is the Director of Social Media and Content Marketing team at Advance Auto Parts. In this role, Vykky oversees organic social media and
content strategy, influencer marketing, copy production, and branded merchandise. Vykky has been with Advance for a little over a year and was
promoted to the Director role in August 2022. Prior to her time at Advance Auto Parts, Vykky has had stops at VMware, Red Hat, Duke Athletics, Arizona State Athletics, and Disney.
A native of Durham, NC, Vykky graduated from Fayetteville State University with a degree in English Language and Literature. She is a board member of SocialMedia.org, she is a member Alpha Kappa Alpha Sorority, Inc, and was a member of the volleyball team at Fayetteville State.
AMA Triangle is proud to partner with Advance Auto Parts, Inc., a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. Advance operates stores and Worldpac branches in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The Company also serves independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean Islands. Additional information about Advance, including employment opportunities, customer services and online shopping for parts, accessories and other offerings can be found at www.AdvanceAutoParts.com.
IN PERSON AMA Triangle/Charlotte/DC Members: FREE
VIRTUAL AMA Members: FREE
IN PERSON Guests/Students: $10
VIRTUAL Guests/Students: $5
Advance Auto Parts Employees: FREE
Get your ticket for Advance Auto Parts Celebrates 90th Anniversary: A Marketing Success StoryRegister today!