June Branding Webinar

Branding Secrets: Building A Brand That Lasts

Register today!
CONTENT LEVEL: Beginner + Intermediate


Jun 8, 2021

Noon - 1:15pm EST



Embracing the past, present, and future of your brand! Discover tips and tricks for not only building a brand that lasts but stands out from the crowd.

Marketing is about reaching your consumers at the right time using the right channels, but its foundational elements are timeless.

Jason McDonell will take you through the fundamentals of customer empathy, along with how to effectively lead and inspire internal teams and agencies in your quest to develop breakthrough marketing. He’ll highlight examples of campaigns he’s produced at PepsiCo and Advance Auto Parts, including the recent #DieHardIsBack campaign while adding leadership lessons and enduring truths of marketing during this webinar.

Key Takeaways:

  • Be customer-centric. Always consider how your brand can engage with consumers
  • Be nimble. The past year underscored the significance of being an agile brand
  • Be bold. The impact of a memorable campaign is timeless for consumers

Advance Auto Parts

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. As of January 2, 2021, Advance operated 4,806 stores and 170 Worldpac branches in the United States, Canada, Puerto Rico, and the U.S. Virgin Islands. The Company also serves 1,277 independently owned Carquest branded stores across these locations in addition to Mexico, Grand Cayman, the Bahamas, Turks and Caicos, and the British Virgin Islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories, and other offerings can be found at www.AdvanceAutoParts.com


AMA Triangle Members: Free

Non-Member Guests: $15.00

AMA Triangle / Collegiate Student Members: Free

Student Guests: $5.00

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