Branding Secrets: Building A Brand That Lasts

When

Jun 8, 2021

Noon - 1:15pm EST

Where

Why

Embracing the past, present, and future of your brand! Discover tips and tricks for not only building a brand that lasts but stands out from the crowd.

Marketing is about reaching your consumers at the right time using the right channels, but its foundational elements are timeless.

Jason McDonell will take you through the fundamentals of customer empathy, along with how to effectively lead and inspire internal teams and agencies in your quest to develop breakthrough marketing. He’ll highlight examples of campaigns he’s produced at PepsiCo and Advance Auto Parts, including the recent #DieHardIsBack campaign while adding leadership lessons and enduring truths of marketing during this webinar.

Key Takeaways:

Be customer-centric. Always consider how your brand can engage with consumers
Be nimble. The past year underscored the significance of being an agile brand
Be bold. The impact of a memorable campaign is timeless for consumers

Speaker

Jason McDonell: Executive Vice President of Merchandising, Marketing, and E-commerce for Advance Auto Parts

Jason joined Advance in July 2019 and has held his position as EVP of merchandising, marketing and E-commerce since March 2021. Previously, Jason was EVP and chief marketing officer from 2019-2021.

Jason joined Advance after 21 years at PepsiCo where he most recently served as Canada President and General Manager for PepsiCo Foods. In this role, he was responsible for all aspects of the company’s Canadian Frito Lay and Quaker businesses. Jason started at PepsiCo in brand marketing for some of the company’s most iconic snack food brands. As he progressed at PepsiCo, Jason spent time in a variety of marketing, sales, and customer strategy leadership roles, including serving as Chief Marketing Officer for PepsiCo Foods Canada.

Jason earned his undergraduate degree in Business Administration from Wilfrid Laurier University in Canada.

Advance Auto Parts

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. As of January 2, 2021, Advance operated 4,806 stores and 170 Worldpac branches in the United States, Canada, Puerto Rico, and the U.S. Virgin Islands. The Company also serves 1,277 independently owned Carquest branded stores across these locations in addition to Mexico, Grand Cayman, the Bahamas, Turks and Caicos, and the British Virgin Islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories, and other offerings can be found at www.AdvanceAutoParts.com

Investment

AMA Triangle Members: Free

Non-Member Guests: $15.00

AMA Triangle / Collegiate Student Members: Free

Student Guests: $5.00