Jan 7, 2021
5:00 - 6:00 PM
Join a dedicated space for our community to talk about personal + professional biases, and how we can strive to overcome them.
The last nine months of 2020 have completely turned our worlds upside down. Between a global pandemic, economic downturn, the fight for social justice, quarantine, record unemployment, and the resulting mental health crisis, it’s more than anyone should have to bear, but it’s been particularly challenging for our BIPOC (Black, Indigenous, People of Color) communities.
After hundreds of years of systemic racism, inequity, inequality, and injustice, there’s a huge gap of disparity in the way our BIPOC communities in our country (and in our industry as a whole) are represented and treated.
AMA Triangle believes that marketing is for everyone and we’re doing everything in our power* to be the change we want to see. Our mission this year is to create a more diverse, equitable, and inclusive future, by making sure that AMA Triangle focuses on the person, not just the marketer. This mission is called, “The Whole Marketer Promise”, and part of that promise is the implementation of safe spaces, thoughtful conversation, and dedicated DEI education around the creation of a more inclusive environment within AMA Triangle, our respective communities, and organizations around the world.
In the spirit of growing and learning from one another, AMA Triangle invites you to join “Community Conversations: How To Overcome Our Biases” on January 7th, from 5-6pm EST for a thoughtful discussion.
In this session, we’ll be discussing our thoughts around the following Ted Talk:
*AMA Triangle began its DEI journey in March by creating its very first Diversity, Equity & Inclusion (DEI) team for the 2020-21 chapter year. It furthered its mission in May by co-founding and authoring a national AMA DEI Chapter Pledge to be adopted by AMA chapters across the nation.
Chris Herndon: VP of Marketing & Partnerships for The Diversity Movement
Chris is an executive leader with over 25 years of experience helping organizations better align mission, strategy, and stakeholder engagement in order to achieve sustainable impact. After extended success in the sports and nonprofit sectors, he joined The Diversity Movement to lead strategic partnerships and marketing.
Chris also serves as the Associate VP of Diversity, Equity, and Inclusion for the American Marketing Association of the Triangle, on the Advisory Board of the UNC Health Children’s Cochlear Implant Center, and as a mentor at NC State’s Entrepreneurship Clinic.
Why DEI? I’m a life-long sports fan, athlete, and former front office employee for a pro sports team. I know that championship teams leverage the diverse strengths and experiences of every player on the team. Coaches understand the unique value each player can add and ensure game plans are designed to get the best out of everyone for the good of the whole. The same is true for business teams. To have the best chance of winning, leaders must maximize team performance by fully engaging the strengths of each individual.
Genevieve Brown: VP of Diversity, Equity, and Inclusion for AMA Triangle
Genevieve is a creative storyteller with a passion for building communities, meaningful partnerships, and brand equity. Her international experience in STEAM, educational services, and event programming shaped her career as an agile and multidisciplinary communicator. Born and raised in Québec, Canada, Genevieve is a fluent French speaker and poutine connoisseur. She holds her B.A (Ancient Studies) and graduate degree (Public Relations) from Université Laval and she is writing her first fiction novel. While new to the Triangle, Genevieve is an AMA board veteran. She fulfilled two terms as VP of Programming for our sister chapter in New Mexico. You can reach Genevieve by emailing her at genevieve.brown@
AMA Triangle Members: $0
Non-Member Guests: $5
AMA Triangle / Collegiate Student Members: $0
Student Guests: $0
Get your ticket for Community Conversations: How To Overcome Our BiasesRegister today!