Feb 15, 2022
As a result of attending this talk, attendees will:
Knowing your buyers and how they make decisions is priority number one in a solid marketing strategy, but a close second is knowing your competition. It is important for you to (1) know who your key competitors truly are, and (2) know what your potential customers are experiencing when they interact with those competitors. For your competitors, Mary Cate will walk you through her own competitor report card and how to grade yourself and your competition in key areas. Once you have done the research, you can confidently and strategically move on to the fun stuff: building a strategy and goals. All of this information will help you decide where you should focus your energy.This session will lean toward research around digital marketing, but these principles are flexible to use in any aspect of your marketing-strategy research.
Mary Cate Spires: RevenueSleuth
Award-winning digital marketing consultant, Mary Cate Spires is the leading expert on using data and research to improve marketing ROI. While in college, she was introduced
to the world of digital marketing through an internship with KeelySaye.com. With an aptitude for strategy and analytics, Mary Cate quickly fell in love with digital marketing and was promoted to inbound marketing specialist. She has since has embraced the lessons she learned to forge her own reputation as a digital marketing expert. Mary Cate graduated summa cum laude from The University of South Carolina in 2015 with a degree in Public Relations she accepted a position with MyCheck, a New York City-based startup. In her role as inbound marketing manager, she saw firsthand how HubSpot’s marketing approach drives top-line revenue growth. From there, she began working for Smartbug Media, the highest rated Hubspot Partner agency in the world, as a inbound marketing consultant. Today, Mary Cate specializes in ROI-Driven marketing. Under her mantra, “Don’t spend money on marketing if you aren’t measuring key performance
indicators,” she helps clients set and measure realistic goals and hits them time and time again — pivoting when necessary to optimize what’s working and quickly abandon what isn’t.
Her insights have been featured on ABC News and in noteworthy publications and podcasts like Chief Marketer, HubSpot, and Maiden Voyage. Mary Cate helps leaders build a strong customer base to experience high return on investment. Her unique approach dives deep into data and research to help businesses make marketing decisions work smarter not harder.
AMA Triangle Members: $20.00
Non-Member Guests: $30.00
Get your ticket for Competitive Research and How to Use it to Make Marketing DecisionsRegister today!