Generated by All in One SEO v4.9.6.2, this is an llms.txt file, used by LLMs to index the site. # AMA Triangle Where Marketers Become Better Marketers ## Posts - [AMA Voices](https://amatriangle.org/blog/) - Blog Recent news & event More Than Marketing: The Real Value of AMA Triangle MembershipMembers, NetworkingApril 13, 2026Read AMA Past President’s Message on Membership. Ready to join AMA Triangle? Read more More Than a Line on Your ResumeMarketing, Members, NetworkingApril 5, 2026AMA Triangle benefits members in many ways – here are a few to consider. - [More Than Marketing: The Real Value of AMA Triangle Membership](https://amatriangle.org/2026/04/13/more-than-marketing-the-real-value-of-ama-triangle-membership/) - Read AMA Past President's Message on Membership. Ready to join AMA Triangle? - [More Than a Line on Your Resume](https://amatriangle.org/2026/04/05/more-than-a-line-on-your-resume/) - AMA Triangle benefits members in many ways - here are a few to consider. - [AMA Triangle President's April Message - Celebrating Membership](https://amatriangle.org/2026/03/29/ama-triangle-presidents-april-message-celebrating-membership/) - Read AMA President's Message on Membership - [Why AI in HubSpot is less about automation and more about better timing](https://amatriangle.org/2026/02/27/13556/) - HubSpot’s AI isn’t about flashy automation—it’s about better timing, smarter CRM data, and actionable insights that help marketing and sales teams move faster. - [Voice of the Customer (VoC) Perspective](https://amatriangle.org/2025/07/14/voice-of-the-customer-voc-perspective/) - How customer feedback drives marketing innovation More than 50% of Americans read reviews before choosing a brand (Userpilot, 2024). That means your customers are talking, and others are listening. But in today’s fast-paced, feedback-fueled world, it’s not enough for brands to listen to the voice of the customer. You have to act on it. Voice - [Tool of the Month: SEMRush](https://amatriangle.org/2025/07/02/tool-of-the-month-semrush/) - In today's data-driven marketing world, intelligence from yourcompetitors can be crucial for a successful campaign. This is whereSEMRush comes to mind. SEMRush provides toolkits for your marketinggo-tos, such as content marketing, search engine optimization, andmost importantly, competitor analysis, to name a few. Quick How-To: Are you curious to know what is driving traffic to your - [Triangle AMA Chapter Names New Board](https://amatriangle.org/2025/06/24/triangle-ama-chapter-names-new-board/) - The Triangle Chapter of the American Marketing Association (AMA) announces its board of directors and executive board for the FY 2025-26, which begins in July.“This is a fantastic group of marketing professionals,” said Gene Pinder, current president. “Not only are they passionate about the organization, but they are highly skilled and bring a lot of organizational experience - [Lythopia 2025: Q&A with Lytho Chief Strategy and Market Officer](https://amatriangle.org/2025/06/16/lythopia-2025-qa-with-lytho-chief-strategy-and-market-officer/) - Lythopia 2025 is a premier creative and content operations conference taking place in Raleigh on August 12-13 at the Renaissance Hotel at North Hills. The Triangle AMA is proud partner with Lytho, the company responsible for the conference, and we recently spoke with Helen Baptist, chief strategy and market officer, about the conference. What makes - [The Modern CMO Playbook: Building Careers with Authenticity, Vision, and Collaboration](https://amatriangle.org/2025/06/03/the-modern-cmo-playbook-building-careers-with-authenticity-vision-and-collaboration/) - If you’ve ever wondered what it really takes to lead marketing at the highest level - or how today’s CMOs are navigating a world of AI hype cycles, brand-vs-demand debates, and relentless change, keep reading. The American Marketing Association’s Triangle* (NC) Chapter held its annual CMO Panel Event last week, and it was a masterclass - [Social Commerce in 2025: Shopping Directly onSocial Media Platforms](https://amatriangle.org/2025/06/03/social-commerce-in-2025-shopping-directly-onsocial-media-platforms/) - The online shopping journey has officially entered its social era. In 2025, it’s no longer just about browsing websites—customers are discovering, exploring, and buying products all within their favorite apps. The line between content and commerce has blurred, creating new opportunities for brands to connect, convert, and grow. Global social commerce sales are projected to - [Interactive Content: The Future of Engagement in Digital Marketing](https://amatriangle.org/2025/05/20/interactive-content-the-future-of-engagement-in-digital-marketing/) - Let’s face it—attention is the new currency in digital marketing, and today’s audiences are far less interested in passively scrolling past another static ad. They want to do something. That’s where interactive content comes in. From BuzzFeed-style quizzes and Instagram polls to gamified experiences and immersive brand storytelling, interactive content is quickly becoming one of - [GEO vs. SEO](https://amatriangle.org/2025/04/04/geo-vs-seo/) - Is GEO Going to Replace SEO? Here’s a quick test. Do you know what GEO stands for? If you said Generative Engine Optimization, congratulations. You’re probably ahead of 75% of your marketing peers. This article is for the other 75%. What is GEO? GEO means the process of optimizing your website’s content to boost its - [Executive Board 2025-26](https://amatriangle.org/2025/04/24/executive-board-2025-26/) - AMA Triangle Executive Board for 2025-26 Triangle Chapter recently announced the incoming executive board members for the new chapter year, which begins in July.Recent elections were held for the roles of President, President-elect, Chief Operations Officer (COO), and Chief Financial Officer (CFO). The following members were elected: President: Michael JohnsonPresident-elect: Jennifer BestChief Operations Officer (COO): - [The 2025 State of Video](https://amatriangle.org/2025/04/14/the-state-of-video/) - The 2025 State of Video: What Marketers Need to Know Right Now Let’s get one thing straight—video isn’t just having a moment. It is the moment. Wistia’s newly released 2025 State of Video report confirms what many of us in marketing have felt in our bones: the appetite for video is bigger than ever, and - [Getting Ready to Graduate?](https://amatriangle.org/2025/04/02/getting-ready-to-graduate/) - Getting Ready to Graduate? These Job-Seeking Tips Will Help. Last week, I participated in a job seeker workshop at East Carolina University (Go Pirates!) led by the ECU chapter of the American Marketing Association. Alongside their marketing professor and chapter advisor, Dana Newell, I shared advice and tips for resumes, cover letters, and leveraging LinkedIn to - [AMA Study](https://amatriangle.org/2025/03/30/ama-study/) - AMA Study Reveals the Skills Marketers Need in the Future “In this age of automation, marketers who want to stay competitive should not lose sight of the importance of 'human' skills—especially communication, innovation, and adaptability.” That’s one of the conclusions reached by researchers at the AMA, who canvassed more than 1,200 marketing professionals last year and analyzed more - [Personalization at Scale: Advanced Strategies for 2025](https://amatriangle.org/2025/03/25/personalization-at-scale-advanced-strategies-for-2025/) - Personalization at Scale: Advanced Strategies for 2025 In a world where attention is the new currency, personalization isn’t just a “nice to have”—it’s an expectation. Whether it’s a product recommendation that feels eerily spot-on or a perfectly timed email that speaks directly to a need we hadn’t voiced, these moments of connection are what keep - [Influencer Marketing](https://amatriangle.org/2025/03/04/influencer-marketing/) - Influencer Marketing 2.0: The Shift Toward Micro and Nano-Influencers In the fast-evolving landscape of digital marketing, influencer marketing isn’t a new concept—it’s been around for years. We saw its meteoric rise when platforms like YouTube first became popular. Where mega-content creators set the stage for how products were reviewed and recommended. As a millennial, I - [Volunteer Spotlight](https://amatriangle.org/2025/02/18/volunteer-spotlight/) - Because the AMA Triangle chapter is a 100%-driven organization, it relies on its members to get the work done that’s needed to run an effective and efficient organization. Two members who recently agreed to volunteer with community relations and partnerships exemplify this can-do attitude. Here’s a little more about both of them. Rosalyn Earley Rosalyn - [Marketing Analytics in 2025: Trends, Insights & What Marketers Need to Know](https://amatriangle.org/2025/02/13/marketing-analytics-in-2025-trends-insights-what-marketers-need-to-know/) - Marketing analytics has become so much more than just tracking clicks and conversions; it now empowers us to make informed and quick decisions. As we move deeper into 2025, embracing the latest trends is essential for marketers wanting to optimize their campaigns, connect meaningfully with customers, and leave a lasting impression. Thanks to AI and - [Marketing Certificate Programs](https://amatriangle.org/2025/02/05/marketing-certificate-programs/) - Want to get certified in different functions within Marketing? We have compiled a number of different certification programs that might be helpful to your career. 1. Google Analytics Individual Qualification (IQ) Provider: Google Focus: Digital analytics, data interpretation, and reporting. Why it matters in 2025: As data-driven marketing grows, understanding analytics and how to measure campaign effectiveness will - [Luncheon Speaker Profile: Grace Ueng](https://amatriangle.org/2025/01/16/luncheon-speaker-profile-grace-ueng/) - "The hedonic treadmill makes many of us not satisfied with what we have. We always want more. Humans are also wired with a negativity bias, to look at the negative before the positive. " - [Chapter Excellence Awards (CEA)](https://amatriangle.org/2024/12/13/chapter-excellence-awards-cea/) - The Triangle Chapter of the American Marketing Association (AMA) has been recognized by the National organization with five Chapter Excellence Awards (CEA) for its efforts in the fiscal year 2023-24. The Chapter received three awards for excellence in Community Outreach, Communications and Leadership, and the volunteer organization received a special merit award for its efforts - [Past Presidents](https://amatriangle.org/2024/12/13/past-presidents/) - It doesn't happen that often, but when it does -- it's always a special treat. At the AMA Triangle's Holiday Party, seven past presidents came together for fun and camaraderie. In addition, the group was joined by Tammy Tuffy, Immediate Past President and Board Member of the Charlotte chapter of the AMA. This is what - [Partner Profile: Brand Fuel](https://amatriangle.org/2024/11/21/partner-profile-brand-fuel/) - Partnerships are the lifeblood of the AMA Triangle Chapter. Not only do partners provide much-needed financial or operational support, but they also help facilitate connections within the broader marketing community. Perhaps no company has been a more ardent supporter of the Chapter than Brand Fuel and its co-founder, Danny Rosin. We thought we would introduce - [A Dynamic Volunteer Duo](https://amatriangle.org/2024/08/22/a-dynamic-volunteer-duo/) - A Dynamic Volunteer Duo The Triangle Chapter of the AMA is a 100% volunteer-driven organization. That means every role, every function, and every event is developed, nurtured, and handled by an army of volunteers who dedicate their time to making the Chapter successful. In other words, the Chapter is nothing without its volunteers. Two volunteers - [Baseball Under the Stars!](https://amatriangle.org/2024/08/13/baseball-under-the-stars/) - Baseball Under the Stars! We are excited to invite AMA Triangle members to join in the fun for an EXCLUSIVE MEMBERS ONLY End of Summer Social at the Durham Bulls ballpark on Thursday, September 12th! This event is for members and their friends and family, so bring your loved ones along to enjoy the game, network with - [Toolkits, Playbooks & Templates](https://amatriangle.org/2024/08/01/toolkits-playbooks-templates/) - Everybody needs a toolkit. Mine is next to the door dividing the garage and the house. It’s a collection of tools, mostly acquired over time in a fit of panic when I realized I didn’t have what I needed to get a particular repair job done around the house. Now, it’s my go-to box. It’s - [AMA Triangle Announces New Board of Directors for FY 2024-25](https://amatriangle.org/2024/07/25/ama-triangle-announces-new-board-of-directors-for-fy-2024-25/) - The Triangle Chapter of the American Marketing Association (AMA) starts the new fiscal year with a mix of new and previous board members as it works to provide its members with events, educational programs, and professional connections. Gene Pinder, the former President-elect and VP of Membership are leading this year’s Board of Directors. Gene is - [A President’s Message](https://amatriangle.org/2024/07/21/a-presidents-message/) - “Anybody can do it.” How many times have you heard that applied to marketing? The basic premise is that you don’t really need any training, expertise, or education to conduct a marketing campaign or direct a project. You just “do it.” There’s some truth to the statement. You don’t need training or education to jump - [Lessons in Leadership](https://amatriangle.org/2024/05/14/lessons-in-leadership/) - By; Hayden Sherwood I joined the Triangle chapter of the AMA in 2017, when I was only a few months into my first job out of school and was looking for a way to connect with other young professionals in the area. After attending different social events, luncheons and career fairs, I took the plunge - [3 AMAzing Ways to Support Students and Future Marketers](https://amatriangle.org/2024/02/19/3-amazing-ways-to-support-students-and-future-marketers/) - If you’re in a position to hire the next generation of marketers, for internships or jobs after graduation, you know exactly how valuable connecting with students attending our colleges and universities can be. Part of the mission of AMA Triangle is to bring together our college students and our professional chapter: fostering relationships, strengthening skills, - [How AMA Triangle Partner Gabi’s Grounds is Embracing Special Abilities Through a Love for Coffee | AMA Voices Blog](https://amatriangle.org/2023/02/06/ama-voices-blog-gabis-grounds/) - Something special is happening at The Loading Dock in Raleigh. Gabi’s Grounds, a specialty coffee company, is empowering those in the special abilities community to find their place in the world - through the best coffee in Raleigh and fulfillment activities such as packaging, assembling, and labeling via Gabi’s PALS. A Brilliant Idea, Helping Many - [How to Make In-Person Events Enjoyable](https://amatriangle.org/2023/01/23/how-to-make-in-person-events-enjoyable/) - Networking is a key part of success for marketing professionals, entrepreneurs, and business leaders. But attending in-person networking events can be overwhelming and intimidating. If you dread the thought of attending an in-person networking event, don't worry! Here are some tips for productive and authentic networking that will help make it more enjoyable–so you can - [Meet our Member: Jeremy Scott](https://amatriangle.org/2021/02/21/ama-triangle-member-showcase-meet-our-member-jeremy-scott/) - Since 1981, AMA Triangle has been committed to meeting the needs of local marketing professionals in Raleigh, Durham, Chapel Hill, and surrounding areas. As part of a larger organization with 70 chapters nationwide, we’re one of the largest chapters (top 5) with 500+ local members. We foster a community where we want each and every - [How All Of Us Can Make DEI A Business Imperative](https://amatriangle.org/2021/01/20/how-all-of-us-can-make-dei-a-business-imperative/) - As marketers, in many situations, we’re putting the bow on the package and selling that box, so to speak, to our customers. When approaching my work, I like to think of it this way: we’re telling the best story we have to tell today and working with the business to change it to create a - [Career Lessons From A Homogeneous Marketing Team](https://amatriangle.org/2020/12/21/career-lesson-from-a-homogeneous-marketing-team/) - More than 20 years ago, I started my career in sports marketing. One of my early memories in that industry is a meeting in which we identified an opportunity to grow our event attendance by attracting more families. According to behavioral research at the time the key was to target mothers, who were the primary - [Meet our Member: Melanie Deziel](https://amatriangle.org/2020/12/12/meet-our-members-melanie-deziel/) - At AMA Triangle our mission is our members. We’re building a community of marketers that truly represents our geographic community. And we want you to get to know them! We sat down for a brief Q&A with a handful of our members, asking about their day jobs, favorite marketing tips and tricks, and more! Meet - [What I’ve Done To Address Racial Inequity in 2020](https://amatriangle.org/2020/12/10/what-ive-done-to-address-racial-inequity-in-2020/) - Earlier this year the senseless murder of George Floyd, combined with the disproportionate impact of the COVID-19 pandemic on populations of color inspired the most visible protests against racial inequality in the U.S. since the civil rights movement. News media was abuzz, major brands issued well-crafted statements, and civic leaders convened community conversations. At an - [2019-2020 AMA Chapter Excellence Awards Results](https://amatriangle.org/2020/12/09/2019-2020-ama-cea-results/) - How is it December already?! What a year, right? But let's back up a little... In July 2019 we began our 2019-2020 AMA Triangle chapter year. Exciting! Our team put together a holistic strategic plan + we started working the plan. Our team met monthly to check in on progress (and was always in touch - [3 Tips for Creating Stellar Data-Driven Content](https://amatriangle.org/2020/10/31/3-tips-for-creating-stellar-data-driven-content/) - People are often surprised to learn that data science is the next big thing in content marketing. Since the internet is cluttered with information, you need more than a well-written, optimized blog post. By offering unique, interesting data analysis, you increase your chances of capturing the attention of your audience and, potentially, journalists looking for - [Making Coffee, Changing Minds](https://amatriangle.org/2020/10/05/making-coffee-changing-minds/) - The super-friendly cashier behind the counter smiles and waves to you as enter the coffee shop. When he passes off your order to his co-workers, they steam the milk, brew the hot coffee, and mix the hot chocolate like baristas do all over the world. While an eclectic playlist sounds in the background, the cashier - [7 Ways to (Almost Always) Guarantee a Client Coverage](https://amatriangle.org/2020/08/10/7-ways-to-almost-always-guarantee-a-client-coverage/) - Have you ever pitched a content campaign that you knew would knock the socks off a journalist, and receive abundant backlinks? Instead, two weeks into pitching you have no backlinks to your campaign and your only response from journalists is, “Please remove me from your press list.” Although crushing, take this as an opportunity to - [Google Ads Checklist for Optimizing Your Search Campaigns](https://amatriangle.org/2020/07/16/google-ads-checklist-for-optimizing-your-search-campaigns/) - Managing Google Ads campaigns can be challenging and time consuming without a process. With the copious amount of metrics available to choose from, it's easy to get overwhelmed by all of the optimization opportunities you can undertake. In addition, making too many campaign changes can often lead to a decrease in performance with a lack - [How To Think Like a Journalist For Your SEO Strategy](https://amatriangle.org/2020/07/01/how-to-think-like-a-journalist-for-your-seo-strategy/) - Thinking like a journalist might seem counterintuitive for an SEO professional. It sounds almost like telling a sumo wrestler to think like a bus driver- the two professions don’t seem to have a lot to do with each other. But in fact, if you don’t open your mind to a new point of view as - [Meet our Board: Danny Rosin](https://amatriangle.org/2020/05/11/meet-our-board-danny-rosin/) - AMA Triangle board members serve one-year terms, from July to the following June. This series is meant to introduce the folks who do the behind-the-scenes work of our chapter: those who dedicate a large amount of their free time to this group of crazy, passionate marketers. We sat down for a brief Q&A with our - [Help students and families in our community most impacted by the shut-down](https://amatriangle.org/2020/05/01/help-students-and-families-in-our-community/) - Food insecurity in the Triangle is on the rise. AMA Triangle has partnered with Communities in Schools of Wake County to provide essential items and food to students and families in our community that have been impacted by the recent school closures. We invite our members and friends to join us in supporting our youth - [Meet the Board: Ben Ross](https://amatriangle.org/2020/04/30/meet-ben-ross/) - Meet Ben Ross, our current VP of Communications. He sits down with us for a brief Q&A and dishes on his day job, favorite marketing tips and tricks, and more! - [Membership Q&A](https://amatriangle.org/2020/04/26/meet-our-members/) - At AMA Triangle, our strength is in our members. Get to know a few of our current members (and volunteers). - [My Transition Journey](https://amatriangle.org/2020/04/23/my-transition-journey/) - The Covid-19 Pandemic has touched everyone’s life, but if you’ve lost your job, this disruptive force is hitting you particularly hard. So, you’re in Transition. You will attend many virtual meetings, hear from many speakers and network as much as you can. Throughout all of this, people will tell you what to do. I want - [AMA Triangle Volunteer Quarantine Recommendations](https://amatriangle.org/2020/04/05/ama-triangle-volunteer-quarantine-recommendations/) - How is everyone? These are interesting times and please know team AMA Triangle is here for you. Our team is working to bring you more marketing content (think MANY more webinars, virtual meetups, our new Slack, etc.) but we're all humans. And marketing isn't on our mind 24/7. With that, presenting Quarantine recommendations from our - [Announcing AMA Triangle’s Community ✨SLACK✨](https://amatriangle.org/2020/03/31/community-slack/) - Hi AMA community — how is everyone doing? Hopefully you’re acclimating to our new environment with COVID-19. That said, sending everyone good vibes. Our AMA Triangle volunteer team has been acclimating too. From a volunteer management perspective, that was pretty easy — we’ve always done our AMA Triangle work remotely (highly recommend Basecamp if you - [Important News on AMA Triangle Events](https://amatriangle.org/2020/03/16/covid-19/) - Hi all! To do our part to #flattenthecurve (h/t to our friends at ProductTankRTP) and to align with CDC guidelines, Wake County & NC Executive Orders, AMA Triangle's volunteer Executive Board has decided to postpone all in-person events, including our March 19 Signature Speaker Series feat. Pendo, March 31 Social and April 16 Signature Speaker - [Meet the ✨NEW✨AMA Triangle Website!](https://amatriangle.org/2020/02/26/new-ama-triangle-website/) - Hi AMA community -- we’ve mentioned this what feels like a million times (who’s counting?) but it’s finally here -- the new AMA Triangle website. We soft-launched it on February 20th, making the announcement at our Signature Speaker Series (big game ad bash). So, why are we so hype about this? Well, it’s been a - [Advantages of Virtual Reality in Marketing](https://amatriangle.org/2020/02/07/advantages-of-virtual-reality-in-marketing/) - Virtual reality isn’t a new thing, but its applications are indeed making people notice. Virtual reality is a computer-generated simulation. Most simulations are in 3D. Virtual reality simulations are so immersive that people can often interact with the simulation through the use of special equipment. Most of the time, virtual reality, or VR for short, - [How to Turn Donors into Raving Fans](https://amatriangle.org/2020/01/30/how-to-turn-donors-into-raving-fans/) - Uniting for a cause can be a bonding experience. I was reminded of this recently when I moved to a new city. This was a big deal for me since I haven’t moved out of town since I was two years old. As I build new relationships, I’m breaking a lot of ice by sharing - [Important News on AMA Triangle’s High Five Conference](https://amatriangle.org/2020/01/12/high-five-2020/) - Hi all! We’re so appreciative of your presence and engagement at the High Five Conference – whether you attended one year or all six years! You’ve been the why behind everything we’ve done. And with that, we want to share an important update. As you can imagine, putting on an event such as the High - [5 Essential Steps for Starting a Business](https://amatriangle.org/2019/12/12/5-essential-steps-for-starting-a-business/) - Congratulations! You have decided to take a huge career step towards something great in your life. You should know that when you start a business, your life changes. Things become fun, exciting, scary at times, but also fulfilling and rewarding. Considering that you are approaching the initial, and the more difficult phase, it’s wise to - [What is the AMA Triangle Employment Services Group and What Do They Do?](https://amatriangle.org/2019/10/15/ama-triangle-employment-services/) - As the VP of Employer Services for the AMA Triangle, I feel a duty to serve both talented marketers that are looking for employment and also the great companies that choose to call the Triangle home. I have over 12 years of experience in recruiting from my days working with Kelly Services, a Fortune 500 - [List of Online Digital Marketing Tools You Must Use in 2019](https://amatriangle.org/2019/08/27/list-of-online-digital-marketing-tools-you-must-use-in-2019/) - The world of digital marketing is constantly evolving. Because of the ever-changing landscape, there is no need to be completely unaware of the tools used by digital marketing service providers. It makes the art of online marketing simpler if the business owner is familiar with various online tools that provide unmatched features. At this point, - [You Are What You E-A-T](https://amatriangle.org/2019/08/15/you-are-what-you-e-a-t/) - Establishing credibility and trustworthiness in your digital reputation takes time and effort. Truth be told, there are no shortcuts to authority - domain authority, or otherwise. Accordingly, it pays to be aware of strategies designed to boost your domain authority and the associated search engine optimization best practices. Internet search is the largest digital marketing - [Raise Money for Marketing Scholarships with Amazon Smile](https://amatriangle.org/2019/06/04/raise-money-for-marketing-scholarships-with-amazon-smith-ama-triangle/) - Did you know that you can contribute to marketing scholarships for college students by shopping on Amazon? Amazon donates 0.5% of your eligible purchases to AMA Triangle on purchases made through Amazon Smile. We’re going to break down the easy 3-step process in this blog post so you can make a difference while you’re searching - [Your Logo Has No Meaning](https://amatriangle.org/2019/05/29/your-logo-has-no-meaning/) - Danny Rosin is a tireless connector, community leader and entrepreneur. He is co-President of Brand Fuel a free-spirited, full-service merchandising agency and Co-Founder of Band Together, a nonprofit supporting a different local cause annually using the power of live music. Danny proudly serves on the boards of The American Marketing Association (Triangle Chapter), A Place at The Table, Arc - [Restarting a Dream: The Success of The StepUp Ministry](https://amatriangle.org/2019/04/25/restarting-a-dream-the-success-of-the-stepup-ministry/) - A young woman walks up to the microphone to share her joys for the week. She introduces herself and then adds that she’s reached Phase 2. The dining hall erupts with applause as the woman smiles at them, looking pleased and confident.It’s Tuesday evening and we’re breaking bread at White Memorial Presbyterian Church in Raleigh, - [15 Stellar Marketing Tactics That You Can Borrow From E-commerce](https://amatriangle.org/2019/04/15/15-stellar-marketing-tactics-that-you-can-borrow-from-e-commerce/) - In recent years, the e-commerce industry grew from $1.84 billion in 2016 to the estimated $3.45 billion in 2019. Such growth causes a great increase in competition between businesses and motivates e-commerce marketers to look for new and effective ways to attract new clients and retain the existing ones. Joseph Sugarman, one of the best - [How Do You Know a Conference is Worthwhile?](https://amatriangle.org/2019/03/18/high-five-conference-raleigh-nc/) - It might seem counter intuitive considering a conference is where you go to find answers, but as a new AMA Triangle member and first-time representative of Sweeney, the sign for me that the High Five conference was a success was that I left with so many questions. From big names like LinkedIn and Microsoft to - [The 2019 High Five Conference: A Southern Dance of Marketing and Creative](https://amatriangle.org/2019/02/19/the-2019-high-five-conference-combines-creative-graphic-design-and-marketing-concepts/) - While Raleigh may the Southern Mecca for technology, business and education, the 2019 High Five Conference is putting our town on the national map for marketing. You won’t want to miss a minute of this 2 day festival where Marketing Meets Creative. On March 4-5, a full range of globally- renowned presenters will arrive in - [AMA National News](https://amatriangle.org/2019/01/31/ama-national-news/) - THE TRANSFORMATION ~ 2.12.19 On February 12th the AMA's National Support Center will be transitioning to a new technology platform featuring a redesigned website (ama.org), dues structure, member and chapter resources. From 8pm CT on January 31 through 11:59pm CT on February 11, members will not be able to access AMA Support Center data or - [Confessions of a Content Whisperer – Cracking the Code to Extracting Data from Your Technical Team](https://amatriangle.org/2019/01/26/using-office-personas-to-extract-data-from-your-technical-team/) - Why is getting info from your techies so hard? As marketers, we often don’t get the credit we deserve, so we must seek new approaches for content extraction. Danielle Gray, Content Marketing Strategist of DG Marketing Company, believes that identifying office personas and seeking their help in the right setting can yield dynamic content. We’re - [One Word Can Change Your Year](https://amatriangle.org/2019/01/03/one-word-can-change-your-year/) - There is something motivating about the beginning of a new year that makes us want to start again, with a promise to do better than last year. Millions of Americans take up the annual ritual of setting New Year’s Resolutions. We are hopeful and excited as we review our list of ambitious goals. Only to - [Top 10 Marketing Tips for Business Growth](https://amatriangle.org/2018/12/24/top-10-marketing-tips-for-business-growth/) - An online marketing presence is absolutely unavoidable nowadays. Whether you have a physical store or just a website, you have to advertise your products and services. Digital marketing has become an indispensable tool for business growth. However, things may seem a bit complicated, which can hinder the growth of your business. If you’ve ever struggled - [How to Boost Employee Buy-In and Give Back Over the Holidays](https://amatriangle.org/2018/12/07/boost-employee-buy-in-and-give-back-over-the-holidays/) - It’s not surprising to see productivity wane as we approach the end of the year. Employees get distracted by the lure of both being strapped for time and anticipating vacation days on the horizon. Remind them you care and keep them excited about coming to work each day by promoting fun ways to give back - [How to Grow Your Brand Through Employee Advocacy](https://amatriangle.org/2018/11/16/how-to-grow-your-brand-through-employee-advocacy/) - As marketers, we’re constantly looking for new ways to reach our target audiences. Whether it be social media or an app, there are countless opportunities for brand building. And effectively using all channels is what ultimately determines success. However, there is one avenue many companies don’t pursue: employee advocacy. This often gets pushed to the - [New Platform Turn Geo-location to Geo-Conquesting](https://amatriangle.org/2018/09/05/new-platform-turn-geo-location-to-geo-conquesting/) - While I’ve known about Geo-location for quite some time I had rarely used it in the past other than Google Adwords or FaceBook. But there’s a newer platform, Simplifi, that is more concise, accurate, and less expensive. For marketers with strapped budgets Geofencing is a great way to get in front of your audience, especially - [You Can Imitate. But Can You Innovate? 27 Marketing Trends to Watch](https://amatriangle.org/2018/08/16/you-can-imitate-but-can-you-innovate-27-marketing-trends-to-watch/) - From globalization to technology, today's successful marketers are adapting and embracing rapid change. I’ve witnessed a lot of change in almost 30 years in marketing and I’ve found that comparisons with old and new trends can help us all move forward. Let’s acknowledge that anyone can imitate, but can we innovate? Our entire culture is based on - [How to Ask Customers Questions to Get Feedback](https://amatriangle.org/2018/07/27/how-to-ask-customers-questions-to-get-feedback/) - As an owner of an online business, you know that guessing is something that you should minimize to ensure that you’re going in the right direction. Especially when it comes to figuring out what your existing and potential customers are thinking. Unfortunately, you’re not a mind reader, but knowing what your customers think gets you close ## Pages - [Home](https://amatriangle.org/) - Fostering the Marketing Community We support, inspire, and help each other through unparalleled skill training and networking opportunities. Join Now More Than Marketing: The Real Value of AMA Triangle MembershipMembers, NetworkingApril 13, 2026Read AMA Past President’s Message on Membership. Ready to join AMA Triangle? Learn More More Than a Line on Your ResumeMarketing, Members, NetworkingApril - [Partner with AMA Impact](https://amatriangle.org/partner-with-ama-impact/) - Marketing Support for Local Nonprofits Partner with AMA ImpactAMA Triangle’s AMA Impact program delivers pro bono marketing support and fundraising for local nonprofits. Our goal is to strengthen the Triangle community by giving nonprofits access to marketing expertise needed to grow awareness, engage supporters, and achieve your mission.Why We Do ThisMost nonprofits can’t afford full-scale - [Board Members](https://amatriangle.org/team/) - Meet the Board AMA Triangle board members serve one-year terms, from July to the following June. Each Winter the AMA Triangle membership elects a President, President-Elect, COO, and CFO. Vice Presidents are appointed by the President. Join Now Michael Johnson PRESIDENT Read Bio -> Jennifer Best PRESIDENT ELECT Read Bio -> Gene PInder IMMEDIATE PAST - [Rising Marketers Collective](https://amatriangle.org/rising-marketers-collective/) - Rising Marketers Collective Celebrating Volunteers Who Go Above and BeyondThe Rising Marketers Collective is AMA Triangle’s way of honoring volunteers who give their time, talent, and energy to strengthen our chapter and community. These volunteers go above and beyond—leading projects, mentoring peers, and driving impact across the Triangle.Recognition may take many forms—spotlights, awards, or public - [Community Outreach](https://amatriangle.org/community-outreach/) - Building our Community: AMA Impact AMA Impact delivers pro bono marketing support and fundraising for local nonprofits. It gives volunteers a way to extend their skills beyond the chapter—strengthening nonprofits and giving back to the community we serve. We do this by:Amplifying nonprofit voices with pro bono marketing servicesCreating meaningful volunteer experiences that connect members - [Mentorship Program](https://amatriangle.org/mentorship-program/) - The CONNECT & INSPIRE mentorship program from the AMA Triangle Chapter (N.C.) welcomes all marketers looking to further their skills and professional network. - [Apply to AMA Triangle CONNECT & INSPIRE](https://amatriangle.org/apply-to-ama-triangle-connect-inspire-2/) - Welcome to the 2025-2026 CONNECT & INSPIRE Mentorship Program We’re glad you’re here! Here’s what to expect as a participant in the program, including tips for getting the most from your investment in your personal and professional growth. Questions? Contact mentorship@triangleama.org Mentorship Photo Gallery Become a Mentor Become a Protege Program Details Program Dates The CONNECT & INSPIRE Mentorship - [Events & Programs](https://amatriangle.org/events-programs/) - Local Marketing Events, Meetups & Meetings in the Triangle From engaging events and hands-on workshops to dynamic networking opportunities, AMA Triangle is your gateway to staying ahead in the ever-evolving marketing world.Whether you’re looking to sharpen your skills, build meaningful connections, or ignite fresh inspiration, our events, meetups, and meetings are where it all begins.Join - [AI Workshop](https://amatriangle.org/ai-workshop/) - Register Today Special Program Empowering Marketers with AI: A Hands-On Workshop Don’t Miss This Exclusive AMA Offering!​A structured journey from AI-assisted task execution to full-scale AI orchestration using the Nine Box Bootcamp framework.This comprehensive 6-week program, is designed for marketing professionals eager to lead AI initiatives with confidence and strategic vision. The workshop will equip - [Happiness Luncheon](https://amatriangle.org/happiness-luncheon/) - Luncheon Rescheduled to March 19th! Register Today Featured Event Leading with Happiness: The Science of Thriving in Work and Life Don’t Miss This Exclusive AMA Leadership Luncheon!​Join Grace Ueng, marketing guru and happiness expert, for an inspiring session that will leave you equipped to lead and thrive in 2025. A dynamic leader and trusted advisor, - [Membership](https://amatriangle.org/membership/) - A community to connect, not compete Access to the Triangle’s Marketing CommunityFor a limited time, you can save 15% on your membership as part of our April membership drive. Whether you’re looking to grow your network, sharpen your skills, or get more involved in the marketing community—this is your moment. Use code TriangleDiscount and join today - [#WhyAMATriangle](https://amatriangle.org/whyamatriangle/) - #WhyAMATriangle There are myriad reasons to become part of the AMA Triangle community. Learn #WhyAMATriangle can benefit you! AMA membership is now $199. Discount Group Membership is now $169 per person for any 3+ who join together. Join AMA Triangle Today! To grow your network... Join 500+ local members and more than 15,000 marketers nationwide - [What Powers AMA](https://amatriangle.org/what-powers-ama/) - What Powers AMA AMA Triangle would like to thank all of our partners who have actively chosen to work with us by either signing on through one of our partnership packages or by donating services or products for the benefit of the chapter. Learn More Learn more about AMA Triangle’s Partnership Opportunities. Become a Partner - [About](https://amatriangle.org/about/) - Building Your Career. Advancing Our Community. Join Now Annually recognized as one of the top AMA chapters in the U.S. About AMA Triangle Since February 2, 1981, AMA Triangle has been committed to meeting the needs of local marketing professionals in Raleigh, Durham, Chapel Hill, and surrounding areas. As part of a larger organization with - [Volunteer](https://amatriangle.org/volunteer/) - Volunteer with AMA Triangle Building People. Building Community.Volunteering with us isn’t just about covering events; it’s your chance to build marketable skills, connect with our vibrant marketing community, and make an impact right here in the Triangle. Become a Volunteer Why Get Involved? Hands‑on leadership and project management experienceExposure to real marketing initiatives Connections with mentors, - [Volunteer Opportunities](https://amatriangle.org/volunteer-opportunities/) - Volunteer Opportunities + Interest Form Grow your skills. Expand your network. Make an impact. 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We’re looking for energized individuals with something unique to - [Past Speakers](https://amatriangle.org/past-speakers/) - Past Speakers Bringing exceptional speakers to the Triangle is one of the AMA Triangle’s core missions. In the past few years, we’ve had the privilege to welcome some of marketing’s greatest thinkers, strategists and authors to our stage. Some of our past speakers include: Business Leaders Steve Gavatorta, President, Steve Gavatora Group, Inc.Luke Goetting, Event Keynote - [Slack Community](https://amatriangle.org/slack-community/) - Slack Community Slack for AMA Triangle — because we <3 community. Slack + AMA Triangle Members = <3 Community is at the heart of AMA Triangle. It’s why our members join, volunteer and engage. But what if there was a way to more easily and effectively connect our community of 500+ AMA Triangle members? A - [Employment Services](https://amatriangle.org/employment-services/) - Employment Services Advancing Our Community. Searching for a job in the field of marketing? Trying to change career paths? Recruiting marketers for your team? We can help with that. Check out everything the AMA Triangle’s Employment Services team has to offer. Transitions Mastermind Group AMA Triangle’s Transitions Mastermind networking group was started in 2016 by - [Volunteer Awards](https://amatriangle.org/volunteer-awards/) - Volunteer Awards Going Above + Beyond Want to Volunteer? Volunteers of the Year Since 2013, we’ve recognized someone who has continuously gone above and beyond as our Volunteer of the Year. These individuals exemplify volunteer stewardship + we appreciate them so much! 201320142015201620172018201920202021202220232024 Karen AlbrittonTed SewardMihali StavlasEvan CarrollDanny RosinDiane StadlenPam WilliamsAshley CianciNicole FilippoBrian GossettChuck Hester? The - [Diversity, Equity & Inclusion](https://amatriangle.org/diversity-equity-inclusion/) - AMA Triangle's Commitment to Diversity, Equity & Inclusion Marketing Is For Everyone. Period. In 2020, AMA Triangle developed a little something we like to call, “The Whole Marketer Promise”. This promise is our commitment to always remembering that while we are marketers, we’re also children, parents, grandparents, siblings, cousins, friends, neighbors, and partners. We love - [Home 2](https://amatriangle.org/home-2/) - Where Marketers Unite We support, nurture and help each other in a community where a sense of belonging gives us relief and knowledge. Join Now (or Learn Why You Should?) Upcoming Events Upcoming Events Why Join UsFor 40 years AMA Triangle has been committed to meeting the needs of local marketing professionals in North Carolina. - [Jobs](https://amatriangle.org/jobs/) - Contact Questions? Let’s talk! 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