Convert SEO Traffic: Win With Email Marketing

November 2, 2022

Hank Hoffmeier

Sr. Manager of Client Solutions at iContact, a Ziff Davis company Hank Hoffmeier is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a Ziff Davis company. With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.

Making sure your website is optimized for search takes considerable time and effort. After you bring a visitor to your website, the next step is to build a relationship with them. Email marketing is the best tool to help nurture relationships that create conversions.

In this session, you will learn:

Best practices for using your website to grow your email marketing audience
How to ensure more of your emails are delivered to inboxes vs. spam folders or not at all
How to keep your audience engaged with your email campaigns for optimal results