Omnichannel Marketing: Integrating Influencers Into Your Plans to Drive ROI

March 23, 2023

Sherri Langburt

Sherri Langburt is the CEO & Founder of BabbleBoxx and has been a pioneer in the influencer marketing space since 2007. A passion for storytelling and brand marketing, and a desire to create an innovative social media solution led Sherri to create BabbleBoxx – the influencer marketing agency best known for its co-sampling and signature box strategies. Launched in December 2010, in 2018 BabbleBoxx was named to the Inc. 500 fastest-growing private companies in America. Sherri is also the Founder and interim CEO of Blog Meets Brand, one of the first SaaS-based influencer marketing platforms. She was a finalist for the Ernst & Young Entrepreneur Of The Year 2021 New Jersey Award. Before BabbleBoxx, Sherri was a founding member of WW Online (formerly Weight Watchers) and the General Manager of the WW Canada market. Throughout her career, she has spearheaded marketing programs for Fortune 500 companies including Amazon, Walmart, Whole Foods Market, Mattel, Conagra Brands, Disney, HBO, Pepsico, Viacom and Lowes Home Goods. Sherri has been featured in the New York Times, Wall Street Journal, Forbes Magazine, The Miami Herald and Women’s Wear Daily and on CBS News, Today Australia and The Mixergy podcast.

In this presentation, you will learn how to utilize influencers throughout your marketing and branding initiatives to reduce costs and maximize efficiencies. Explore how influencers can bring your messages to life in an integrated way that goes beyond inspiring conversation, engagement and awareness.

Attendees will learn:

• How influencer marketing can be reshaped from a stand-alone to multi-channel solution

• How to pinpoint areas throughout your marketing organization where influencers can fill in critical gaps

• How to build all-inclusive influencer marketing relationships, along with common pitfalls to avoid

We will explore specific examples and case studies to demonstrate how influencers can help marketers enhance their marketing plans in the areas of social media, market research, online advertising, website and email marketing, experiential marketing and more.