Special Program
Empowering Marketers with AI:
A Hands-On Workshop
Don’t Miss This Exclusive AMA Offering!
A structured journey from AI-assisted task execution to full-scale AI orchestration using the Nine Box Bootcamp framework.
This comprehensive 6-week program, is designed for marketing professionals eager to lead AI initiatives with confidence and strategic vision. The workshop will equip participants with the skills to identify and leverage high-impact AI opportunities that align with business goals, enabling data-driven decision-making and enhancing organizational success.
The program includes a deep dive into emerging AI tools, offering practical training on content marketing, SEO tools, design tools, and AI image creation, among others. The focus on governance ensures that attendees learn best practices for maintaining brand authenticity, communicating transparency, and managing AI efforts effectively.
Designed for aspiring leaders, this workshop provides the knowledge and tools to become internal AI champions, aligning team goals and expertise for cohesive AI implementation. By the end of the program, participants will be prepared to lead and innovate, driving their organizations towards a successful AI-driven future.
Course Introduction
This course empowers you to approach AI with a strategic mindset, transforming it into a powerful asset for organizational success. You’ll learn to identify and leverage high-impact AI opportunities that align with your business goals, enhancing your decision-making capabilities. Gain expertise in different types of AI tools available, understanding how to choose the right ones for your needs. By mastering the art of crafting compelling business cases, you’ll effectively demonstrate AI’s value and secure stakeholder buy-in. The course also covers best practices for governance, ensuring you maintain brand authenticity and transparency while driving innovation. Ultimately, you’ll be equipped to lead AI initiatives with confidence and vision, steering your organization towards future success.
Workshop Details
- Start Date: Tuesday, March 11, 2025
- Time: 11:30 a.m. – 1:00 p.m. (90-minute sessions)
- Format: Online (Webinar)
- Duration: 6 Weeks
- Admission:
- AMA Members: $65.00
- Non-Members: $75.00
Presenter
Daniel Englebretson
Daniel Englebretson is a multi-faceted entrepreneur and AI strategist on a mission to democratize artificial intelligence. As the creator of the “Rule of 100” framework for AI collaboration, Daniel is transforming how businesses approach AI integration. His expertise spans AI strategy, education, and entrepreneurship, with roles including founder of Elynox.ai, co-founder of ShiftHX and Khronos, and AI instructor at Wake Forest, Elon University and LinkedIn Learning. Recognized as the “AI Strategist of the Year” at the 2023 “AI in Revenue” conference, Daniel’s unique talent lies in translating complex AI concepts into actionable strategies. His practical approach to AI implementation, both in business and personal life, makes him a compelling voice in the ongoing debate about AI’s role in shaping our future.
Even More Details
What to Expect
This workshop provides a practical and immersive experience in AI-driven marketing. Tailored for forward-thinking marketing professionals, the program is structured to teach participants how to:
- Grounding your AI workflow in the point of view of your business
- Developing and scaling market research to support segmentation and persona creation for targeted marketing campaigns.
- Generating marketing assets like emails, blogs, and ad campaigns while leveraging AI to ideate and iterate based on results.
- Tailoring output to suit your unique perspective on brand guardrails, writing style, and more.
The series culminates in a multi-step workflow that integrates market research, persona development, and the creation of tailored marketing assets while maintaining brand authenticity and control.
Why Attend?
AI is reshaping the future of marketing, and this workshop empowers professionals to stay ahead of the curve. Attendees will gain hands-on experience with cutting-edge AI platforms and receive step-by-step guidance from expert instructors to apply these tools effectively in their organizations.
“This program is not just about understanding AI tools—it’s about transformation,” said Becky Lee, VP of Programming of AMA Triangle. “Participants will leave with actionable insights and proven strategies to champion AI initiatives and align their team’s goals for seamless adoption.”
“The future of marketing belongs to those who can embrace and effectively leverage artificial intelligence.”
Brian Fanzo
Founder of iSocialFanz
Session Details
Module 1: AI as a Thought Partner
Key Question: How can AI immediately improve your workflow and productivity?
Learning Objectives:
Develop a structured approach to documenting personal knowledge workflows using AI.
Learn to use AI for self-reflection and structured documentation.
Apply the self-interview framework to other real-world scenarios.
Module 2: Human-in-the-Loop Research & Refinement
Key Question: How do we structure AI workflows to enhance problem-solving?
Learning Objectives:
Learn to frame AI-driven research tasks to uncover hidden insights.
Identify gaps in knowledge and strategic blind spots.
Apply AI to evaluate and improve professional materials.
Module 3: Hiring AI for Task Execution
Key Question: How do we define AI tasks like an employee role?
Learning Objectives:
Learn to define AI tasks with clear structures and expected outcomes.
Understand how data sources impact AI-generated results.
Design AI workflows for repeatability and reliability.
Module 4: Scaling AI Collaboration
Key Question: How can AI workflows be designed for repeatability and scale?
Learning Objectives:
Learn to design AI workflows that scale beyond individual use cases.
Identify areas where AI automation could enhance existing business processes.
Ensure AI-generated knowledge is interchangeable and reusable.
Module 5: Rethinking AI Limitations
Key Question: How can designing AI into knowledge workflows expand creativity while mitigating risks?
Learning Objectives:
Learn to apply different frameworks to refine AI workflows.
Understand how AI risk mitigation strategies enhance reliability.
Experiment with varied AI applications to broaden problem-solving approaches.
Module 6: The Ninth Box – AI-Driven Innovation & Long-Term Strategy
Key Question: How can AI drive long-term strategic innovation?
Learning Objectives:
Learn to use AI for strategic innovation and long-term planning.
Understand how AI reshapes problem-solving beyond traditional constraints.
Develop AI-driven workflows that generate long-term competitive advantages.
Final Thoughts: The Human-AI Advantage
This course is not about learning AI—it’s about transforming how you think, work, and innovate.
By mastering AI-powered workflows, you are not just automating tasks—you are unlocking entirely new ways to solve problems, drive impact, and push your industry forward.