For 40 years AMA Triangle has been committed to meeting the needs of local marketing professionals in North Carolina. As part of a larger organization with 70 chapters nationwide, we’re the 6th largest chapter with nearly 400 local members. We foster a community where we want each and every member of our AMA community to feel they truly belong because AMA Triangle believes that marketing is for everyone.
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Jun
25
AMA Triangle End of Year Celebration
Fortnight Brewing Company
1006 Southwest Maynard Road, Cary, NC 27511
Jul
8
Jul
21
As the board year and event season wraps up for the Triangle Chapter of the American Marketing Association, I wanted to take a moment to celebrate and reflect on what we’ve accomplished this year: AI for the real world These days, it’s hard to go more than a few sentences without mentioning AI, and I…
AMA Triangle Event Recap: Highlights and key takeaways from our luncheon panel discussion on how to rethink marketing analytics.
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Read AMA President’s Message on Membership
Artificial intelligence has become one of the most overused terms in business software, often reduced to flashy automation or generic content generation. In this excerpt, Colin Bish, Director of Marketing Services at Brasco ///, explains why AI inside HubSpot is different.
How customer feedback drives marketing innovation More than 50% of Americans read reviews before choosing a brand (Userpilot, 2024). That means your customers are talking, and others are listening. But in today’s fast-paced, feedback-fueled world, it’s not enough for brands to listen to the voice of the customer. You have to act on it. Voice…
In today’s data-driven marketing world, intelligence from yourcompetitors can be crucial for a successful campaign. This is whereSEMRush comes to mind. SEMRush provides toolkits for your marketinggo-tos, such as content marketing, search engine optimization, andmost importantly, competitor analysis, to name a few. Quick How-To: Are you curious to know what is driving traffic to your…
The Triangle Chapter of the American Marketing Association (AMA) announces its board of directors and executive board for the FY 2025-26, which begins in July.“This is a fantastic group of marketing professionals,” said Gene Pinder, current president. “Not only are they passionate about the organization, but they are highly skilled and bring a lot of organizational experience…
Lythopia 2025 is a premier creative and content operations conference taking place in Raleigh on August 12-13 at the Renaissance Hotel at North Hills. The Triangle AMA is proud partner with Lytho, the company responsible for the conference, and we recently spoke with Helen Baptist, chief strategy and market officer, about the conference. …
If you’ve ever wondered what it really takes to lead marketing at the highest level – or how today’s CMOs are navigating a world of AI hype cycles, brand-vs-demand debates, and relentless change, keep reading. The American Marketing Association’s Triangle* (NC) Chapter held its annual CMO Panel Event last week, and it was a masterclass…
The online shopping journey has officially entered its social era. In 2025, it’s no longer just about browsing websites—customers are discovering, exploring, and buying products all within their favorite apps. The line between content and commerce has blurred, creating new opportunities for brands to connect, convert, and grow. Global social commerce sales are projected to…
