More Than a Line on Your Resume
AMA Triangle benefits members in many ways – here are a few to consider.
Voice of the Customer (VoC) Perspective
How customer feedback drives marketing innovation More than 50% of Americans read reviews before choosing a brand (Userpilot, 2024). That means your customers are talking, and others are listening. But in today’s fast-paced, feedback-fueled world, it’s not enough for brands to listen to the voice of the customer. You have to act on it. Voice…
AMA Study
AMA Study Reveals the Skills Marketers Need in the Future “In this age of automation, marketers who want to stay competitive should not lose sight of the importance of ‘human’ skills—especially communication, innovation, and adaptability.” That’s one of the conclusions reached by researchers at the AMA, who canvassed more than 1,200 marketing professionals last year and analyzed more…
Meet our Member: Jeremy Scott
Since 1981, AMA Triangle has been committed to meeting the needs of local marketing professionals in Raleigh, Durham, Chapel Hill, and surrounding areas. As part of a larger organization with 70 chapters nationwide, we’re one of the largest chapters (top 5) with 500+ local members. We foster a community where we want each and every…
How All Of Us Can Make DEI A Business Imperative
As marketers, in many situations, we’re putting the bow on the package and selling that box, so to speak, to our customers. When approaching my work, I like to think of it this way: we’re telling the best story we have to tell today and working with the business to change it to create a…
Career Lessons From A Homogeneous Marketing Team
More than 20 years ago, I started my career in sports marketing. One of my early memories in that industry is a meeting in which we identified an opportunity to grow our event attendance by attracting more families. According to behavioral research at the time the key was to target mothers, who were the primary…
Meet our Member: Melanie Deziel
At AMA Triangle our mission is our members. We’re building a community of marketers that truly represents our geographic community. And we want you to get to know them! We sat down for a brief Q&A with a handful of our members, asking about their day jobs, favorite marketing tips and tricks, and more! Meet…
7 Ways to (Almost Always) Guarantee a Client Coverage
Have you ever pitched a content campaign that you knew would knock the socks off a journalist, and receive abundant backlinks? Instead, two weeks into pitching you have no backlinks to your campaign and your only response from journalists is, “Please remove me from your press list.” Although crushing, take this as an opportunity to…
Google Ads Checklist for Optimizing Your Search Campaigns
Managing Google Ads campaigns can be challenging and time consuming without a process. With the copious amount of metrics available to choose from, it’s easy to get overwhelmed by all of the optimization opportunities you can undertake. In addition, making too many campaign changes can often lead to a decrease in performance with a lack…
