The Data Reset: Rethinking Marketing Analytics for a New Era
AMA Triangle Event Recap: Highlights and key takeaways from our luncheon panel discussion on how to rethink marketing analytics.
Why AI in HubSpot is less about automation and more about better timing
Artificial intelligence has become one of the most overused terms in business software, often reduced to flashy automation or generic content generation. In this excerpt, Colin Bish, Director of Marketing Services at Brasco ///, explains why AI inside HubSpot is different.
How to Make In-Person Events Enjoyable
Networking is a key part of success for marketing professionals, entrepreneurs, and business leaders. But attending in-person networking events can be overwhelming and intimidating. If you dread the thought of attending an in-person networking event, don’t worry! Here are some tips for productive and authentic networking that will help make it more enjoyable–so you can…
How All Of Us Can Make DEI A Business Imperative
As marketers, in many situations, we’re putting the bow on the package and selling that box, so to speak, to our customers. When approaching my work, I like to think of it this way: we’re telling the best story we have to tell today and working with the business to change it to create a…
Career Lessons From A Homogeneous Marketing Team
More than 20 years ago, I started my career in sports marketing. One of my early memories in that industry is a meeting in which we identified an opportunity to grow our event attendance by attracting more families. According to behavioral research at the time the key was to target mothers, who were the primary…
What I’ve Done To Address Racial Inequity in 2020
Earlier this year the senseless murder of George Floyd, combined with the disproportionate impact of the COVID-19 pandemic on populations of color inspired the most visible protests against racial inequality in the U.S. since the civil rights movement. News media was abuzz, major brands issued well-crafted statements, and civic leaders convened community conversations. At an…
3 Tips for Creating Stellar Data-Driven Content
People are often surprised to learn that data science is the next big thing in content marketing. Since the internet is cluttered with information, you need more than a well-written, optimized blog post. By offering unique, interesting data analysis, you increase your chances of capturing the attention of your audience and, potentially, journalists looking for…
Making Coffee, Changing Minds
The super-friendly cashier behind the counter smiles and waves to you as enter the coffee shop. When he passes off your order to his co-workers, they steam the milk, brew the hot coffee, and mix the hot chocolate like baristas do all over the world. While an eclectic playlist sounds in the background, the cashier…
My Transition Journey
The Covid-19 Pandemic has touched everyone’s life, but if you’ve lost your job, this disruptive force is hitting you particularly hard. So, you’re in Transition. You will attend many virtual meetings, hear from many speakers and network as much as you can. Throughout all of this, people will tell you what to do. I want…
