A Dynamic Volunteer Duo The Triangle Chapter of the AMA is a 100% volunteer-driven organization. That means every role, every function, and every event is developed, nurtured, and handled by an army of volunteers who dedicate their time to making the Chapter successful. In other words, the Chapter is nothing without its volunteers. Two volunteers…
Everybody needs a toolkit. Mine is next to the door dividing the garage and the house. It’s a collection of tools, mostly acquired over time in a fit of panic when I realized I didn’t have what I needed to get a particular repair job done around the house. Now, it’s my go-to box. It’s…
If you’re in a position to hire the next generation of marketers, for internships or jobs after graduation, you know exactly how valuable connecting with students attending our colleges and universities can be. Part of the mission of AMA Triangle is to bring together our college students and our professional chapter: fostering relationships, strengthening skills,…
Something special is happening at The Loading Dock in Raleigh. Gabi’s Grounds, a specialty coffee company, is empowering those in the special abilities community to find their place in the world – through the best coffee in Raleigh and fulfillment activities such as packaging, assembling, and labeling via Gabi’s PALS. A Brilliant Idea, Helping Many…
Networking is a key part of success for marketing professionals, entrepreneurs, and business leaders. But attending in-person networking events can be overwhelming and intimidating. If you dread the thought of attending an in-person networking event, don’t worry! Here are some tips for productive and authentic networking that will help make it more enjoyable–so you can…
Since 1981, AMA Triangle has been committed to meeting the needs of local marketing professionals in Raleigh, Durham, Chapel Hill, and surrounding areas. As part of a larger organization with 70 chapters nationwide, we’re one of the largest chapters (top 5) with 500+ local members. We foster a community where we want each and every…
As marketers, in many situations, we’re putting the bow on the package and selling that box, so to speak, to our customers. When approaching my work, I like to think of it this way: we’re telling the best story we have to tell today and working with the business to change it to create a…
More than 20 years ago, I started my career in sports marketing. One of my early memories in that industry is a meeting in which we identified an opportunity to grow our event attendance by attracting more families. According to behavioral research at the time the key was to target mothers, who were the primary…
At AMA Triangle our mission is our members. We’re building a community of marketers that truly represents our geographic community. And we want you to get to know them! We sat down for a brief Q&A with a handful of our members, asking about their day jobs, favorite marketing tips and tricks, and more! Meet…
Earlier this year the senseless murder of George Floyd, combined with the disproportionate impact of the COVID-19 pandemic on populations of color inspired the most visible protests against racial inequality in the U.S. since the civil rights movement. News media was abuzz, major brands issued well-crafted statements, and civic leaders convened community conversations. At an…
