Let’s face it—attention is the new currency in digital marketing, and today’s audiences are far less interested in passively scrolling past another static ad. They want to do something. That’s where interactive content comes in. From BuzzFeed-style quizzes and Instagram polls to gamified experiences and immersive brand storytelling, interactive content is quickly becoming one of…
The 2025 State of Video: What Marketers Need to Know Right Now Let’s get one thing straight—video isn’t just having a moment. It is the moment. Wistia’s newly released 2025 State of Video report confirms what many of us in marketing have felt in our bones: the appetite for video is bigger than ever, and…
Is GEO Going to Replace SEO? Here’s a quick test. Do you know what GEO stands for? If you said Generative Engine Optimization, congratulations. You’re probably ahead of 75% of your marketing peers. This article is for the other 75%. What is GEO? GEO means the process of optimizing your website’s content to boost its…
Influencer Marketing 2.0: The Shift Toward Micro and Nano-Influencers In the fast-evolving landscape of digital marketing, influencer marketing isn’t a new concept—it’s been around for years. We saw its meteoric rise when platforms like YouTube first became popular. Where mega-content creators set the stage for how products were reviewed and recommended. As a millennial, I…
Because the AMA Triangle chapter is a 100%-driven organization, it relies on its members to get the work done that’s needed to run an effective and efficient organization. Two members who recently agreed to volunteer with community relations and partnerships exemplify this can-do attitude. Here’s a little more about both of them. Rosalyn Earley Rosalyn…
Marketing analytics has become so much more than just tracking clicks and conversions; it now empowers us to make informed and quick decisions. As we move deeper into 2025, embracing the latest trends is essential for marketers wanting to optimize their campaigns, connect meaningfully with customers, and leave a lasting impression. Thanks to AI and…
Want to get certified in different functions within Marketing? We have compiled a number of different certification programs that might be helpful to your career. 1. Google Analytics Individual Qualification (IQ) 2. HubSpot Content Marketing Certification 3. Facebook Blueprint Certification 4. Google Ads Certification 5. Certified Digital Marketing Professional (CDMP) 6. Hootsuite Social Marketing Certification 7. SEO Certification by Moz…
By; Hayden Sherwood I joined the Triangle chapter of the AMA in 2017, when I was only a few months into my first job out of school and was looking for a way to connect with other young professionals in the area. After attending different social events, luncheons and career fairs, I took the plunge…
If you’re in a position to hire the next generation of marketers, for internships or jobs after graduation, you know exactly how valuable connecting with students attending our colleges and universities can be. Part of the mission of AMA Triangle is to bring together our college students and our professional chapter: fostering relationships, strengthening skills,…
