Is GEO Going to Replace SEO? Here’s a quick test. Do you know what GEO stands for? If you said Generative Engine Optimization, congratulations. You’re probably ahead of 75% of your marketing peers. This article is for the other 75%. What is GEO? GEO means the process of optimizing your website’s content to boost its…
AMA Study Reveals the Skills Marketers Need in the Future “In this age of automation, marketers who want to stay competitive should not lose sight of the importance of ‘human’ skills—especially communication, innovation, and adaptability.” That’s one of the conclusions reached by researchers at the AMA, who canvassed more than 1,200 marketing professionals last year and analyzed more…
Because the AMA Triangle chapter is a 100%-driven organization, it relies on its members to get the work done that’s needed to run an effective and efficient organization. Two members who recently agreed to volunteer with community relations and partnerships exemplify this can-do attitude. Here’s a little more about both of them. Rosalyn Earley Rosalyn…
“The hedonic treadmill makes many of us not satisfied with what we have. We always want more. Humans are also wired with a negativity bias, to look at the negative before the positive. “
It doesn’t happen that often, but when it does — it’s always a special treat. At the AMA Triangle’s Holiday Party, seven past presidents came together for fun and camaraderie. In addition, the group was joined by Tammy Tuffy, Immediate Past President and Board Member of the Charlotte chapter of the AMA. This is what…
The Triangle Chapter of the American Marketing Association (AMA) starts the new fiscal year with a mix of new and previous board members as it works to provide its members with events, educational programs, and professional connections. Gene Pinder, the former President-elect and VP of Membership are leading this year’s Board of Directors. Gene is…
“Anybody can do it.” How many times have you heard that applied to marketing? The basic premise is that you don’t really need any training, expertise, or education to conduct a marketing campaign or direct a project. You just “do it.” There’s some truth to the statement. You don’t need training or education to jump…
