The Data Reset: Rethinking Marketing Analytics for a New Era
AMA Triangle Event Recap: Highlights and key takeaways from our luncheon panel discussion on how to rethink marketing analytics.
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More Than Marketing: The Real Value of AMA Triangle Membership
Read AMA Past President’s Message on Membership. Ready to join AMA Triangle?
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More Than a Line on Your Resume
AMA Triangle benefits members in many ways – here are a few to consider.
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AMA Triangle President’s April Message – Celebrating Membership
Read AMA President’s Message on Membership
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Why AI in HubSpot is less about automation and more about better timing
Artificial intelligence has become one of the most overused terms in business software, often reduced to flashy automation or generic content generation. In this excerpt, Colin Bish, Director of Marketing Services at Brasco ///, explains why AI inside HubSpot is different.
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Voice of the Customer (VoC) Perspective
How customer feedback drives marketing innovation More than 50% of Americans read reviews before choosing a brand (Userpilot, 2024). That means your customers are talking, and others are listening. But in today’s fast-paced, feedback-fueled world, it’s not enough for brands to listen to the voice of the customer. You have to act on it. Voice…
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Tool of the Month: SEMRush
In today’s data-driven marketing world, intelligence from yourcompetitors can be crucial for a successful campaign. This is whereSEMRush comes to mind. SEMRush provides toolkits for your marketinggo-tos, such as content marketing, search engine optimization, andmost importantly, competitor analysis, to name a few. Quick How-To: Are you curious to know what is driving traffic to your…
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Triangle AMA Chapter Names New Board
The Triangle Chapter of the American Marketing Association (AMA) announces its board of directors and executive board for the FY 2025-26, which begins in July. “This is a fantastic group of marketing professionals,” said Gene Pinder, current president. “Not only are they passionate about the organization, but they are highly skilled and bring a lot of organizational…
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Lythopia 2025: Q&A with Lytho Chief Strategy and Market Officer
Lythopia 2025 is a premier creative and content operations conference taking place in Raleigh on August 12-13 at the Renaissance Hotel at North Hills. The Triangle AMA is proud partner with Lytho, the company responsible for the conference, and we recently spoke with Helen Baptist, chief strategy and market officer, about the conference. …
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The Modern CMO Playbook: Building Careers with Authenticity, Vision, and Collaboration
If you’ve ever wondered what it really takes to lead marketing at the highest level – or how today’s CMOs are navigating a world of AI hype cycles, brand-vs-demand debates, and relentless change, keep reading. The American Marketing Association’s Triangle* (NC) Chapter held its annual CMO Panel Event last week, and it was a masterclass…
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