Let’s face it—attention is the new currency in digital marketing, and today’s audiences are far less interested in passively scrolling past another static ad. They want to do something. That’s where interactive content comes in. From BuzzFeed-style quizzes and Instagram polls to gamified experiences and immersive brand storytelling, interactive content is quickly becoming one of…
Details
AMA Triangle Executive Board for 2025-26 Triangle Chapter recently announced the incoming executive board members for the new chapter year, which begins in July. Recent elections were held for the roles of President, President-elect, Chief Operations Officer (COO), and Chief Financial Officer (CFO). The following members were elected: President: Michael JohnsonPresident-elect: Jennifer BestChief Operations Officer…
Details
The 2025 State of Video: What Marketers Need to Know Right Now Let’s get one thing straight—video isn’t just having a moment. It is the moment. Wistia’s newly released 2025 State of Video report confirms what many of us in marketing have felt in our bones: the appetite for video is bigger than ever, and…
Details
Is GEO Going to Replace SEO? Here’s a quick test. Do you know what GEO stands for? If you said Generative Engine Optimization, congratulations. You’re probably ahead of 75% of your marketing peers. This article is for the other 75%. What is GEO? GEO means the process of optimizing your website’s content to boost its…
Details
Getting Ready to Graduate? These Job-Seeking Tips Will Help. Last week, I participated in a job seeker workshop at East Carolina University (Go Pirates!) led by the ECU chapter of the American Marketing Association. Alongside their marketing professor and chapter advisor, Dana Newell, I shared advice and tips for resumes, cover letters, and leveraging LinkedIn to…
Details
AMA Study Reveals the Skills Marketers Need in the Future “In this age of automation, marketers who want to stay competitive should not lose sight of the importance of ‘human’ skills—especially communication, innovation, and adaptability.” That’s one of the conclusions reached by researchers at the AMA, who canvassed more than 1,200 marketing professionals last year and analyzed more…
Details
Personalization at Scale: Advanced Strategies for 2025 In a world where attention is the new currency, personalization isn’t just a “nice to have”—it’s an expectation. Whether it’s a product recommendation that feels eerily spot-on or a perfectly timed email that speaks directly to a need we hadn’t voiced, these moments of connection are what keep…
Details
Influencer Marketing 2.0: The Shift Toward Micro and Nano-Influencers In the fast-evolving landscape of digital marketing, influencer marketing isn’t a new concept—it’s been around for years. We saw its meteoric rise when platforms like YouTube first became popular. Where mega-content creators set the stage for how products were reviewed and recommended. As a millennial, I…
Details
Because the AMA Triangle chapter is a 100%-driven organization, it relies on its members to get the work done that’s needed to run an effective and efficient organization. Two members who recently agreed to volunteer with community relations and partnerships exemplify this can-do attitude. Here’s a little more about both of them. Rosalyn Earley Rosalyn…
Details
Marketing analytics has become so much more than just tracking clicks and conversions; it now empowers us to make informed and quick decisions. As we move deeper into 2025, embracing the latest trends is essential for marketers wanting to optimize their campaigns, connect meaningfully with customers, and leave a lasting impression. Thanks to AI and…
Details