As marketers, in many situations, we’re putting the bow on the package and selling that box, so to speak, to our customers. When approaching my work, I like to think of it this way: we’re telling the best story we have to tell today and working with the business to change it to create a…
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More than 20 years ago, I started my career in sports marketing. One of my early memories in that industry is a meeting in which we identified an opportunity to grow our event attendance by attracting more families. According to behavioral research at the time the key was to target mothers, who were the primary…
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At AMA Triangle our mission is our members. We’re building a community of marketers that truly represents our geographic community. And we want you to get to know them! We sat down for a brief Q&A with a handful of our members, asking about their day jobs, favorite marketing tips and tricks, and more! Meet…
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Earlier this year the senseless murder of George Floyd, combined with the disproportionate impact of the COVID-19 pandemic on populations of color inspired the most visible protests against racial inequality in the U.S. since the civil rights movement. News media was abuzz, major brands issued well-crafted statements, and civic leaders convened community conversations. At an…
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How is it December already?! What a year, right? But let’s back up a little… In July 2019 we began our 2019-2020 AMA Triangle chapter year. Exciting! Our team put together a holistic strategic plan + we started working the plan. Our team met monthly to check in on progress (and was always in touch…
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People are often surprised to learn that data science is the next big thing in content marketing. Since the internet is cluttered with information, you need more than a well-written, optimized blog post. By offering unique, interesting data analysis, you increase your chances of capturing the attention of your audience and, potentially, journalists looking for…
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The super-friendly cashier behind the counter smiles and waves to you as enter the coffee shop. When he passes off your order to his co-workers, they steam the milk, brew the hot coffee, and mix the hot chocolate like baristas do all over the world. While an eclectic playlist sounds in the background, the cashier…
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Have you ever pitched a content campaign that you knew would knock the socks off a journalist, and receive abundant backlinks? Instead, two weeks into pitching you have no backlinks to your campaign and your only response from journalists is, “Please remove me from your press list.” Although crushing, take this as an opportunity to…
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Managing Google Ads campaigns can be challenging and time consuming without a process. With the copious amount of metrics available to choose from, it’s easy to get overwhelmed by all of the optimization opportunities you can undertake. In addition, making too many campaign changes can often lead to a decrease in performance with a lack…
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Thinking like a journalist might seem counterintuitive for an SEO professional. It sounds almost like telling a sumo wrestler to think like a bus driver- the two professions don’t seem to have a lot to do with each other. But in fact, if you don’t open your mind to a new point of view as…
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