More Than a Line on Your Resume
AMA Triangle benefits members in many ways – here are a few to consider.
Why AI in HubSpot is less about automation and more about better timing
Artificial intelligence has become one of the most overused terms in business software, often reduced to flashy automation or generic content generation. In this excerpt, Colin Bish, Director of Marketing Services at Brasco ///, explains why AI inside HubSpot is different.
Tool of the Month: SEMRush
In today’s data-driven marketing world, intelligence from yourcompetitors can be crucial for a successful campaign. This is whereSEMRush comes to mind. SEMRush provides toolkits for your marketinggo-tos, such as content marketing, search engine optimization, andmost importantly, competitor analysis, to name a few. Quick How-To: Are you curious to know what is driving traffic to your…
Triangle AMA Chapter Names New Board
The Triangle Chapter of the American Marketing Association (AMA) announces its board of directors and executive board for the FY 2025-26, which begins in July. “This is a fantastic group of marketing professionals,” said Gene Pinder, current president. “Not only are they passionate about the organization, but they are highly skilled and bring a lot of organizational…
Lythopia 2025: Q&A with Lytho Chief Strategy and Market Officer
Lythopia 2025 is a premier creative and content operations conference taking place in Raleigh on August 12-13 at the Renaissance Hotel at North Hills. The Triangle AMA is proud partner with Lytho, the company responsible for the conference, and we recently spoke with Helen Baptist, chief strategy and market officer, about the conference. …
Executive Board 2025-26
AMA Triangle Executive Board for 2025-26 Triangle Chapter recently announced the incoming executive board members for the new chapter year, which begins in July. Recent elections were held for the roles of President, President-elect, Chief Operations Officer (COO), and Chief Financial Officer (CFO). The following members were elected: President: Michael JohnsonPresident-elect: Jennifer BestChief Operations Officer…
Marketing Certificate Programs
Want to get certified in different functions within Marketing? We have compiled a number of different certification programs that might be helpful to your career. 1. Google Analytics Individual Qualification (IQ) 2. HubSpot Content Marketing Certification 3. Facebook Blueprint Certification 4. Google Ads Certification 5. Certified Digital Marketing Professional (CDMP) 6. Hootsuite Social Marketing Certification 7. SEO Certification by Moz…
Partner Profile: Brand Fuel
Partnerships are the lifeblood of the AMA Triangle Chapter. Not only do partners provide much-needed financial or operational support, but they also help facilitate connections within the broader marketing community. Perhaps no company has been a more ardent supporter of the Chapter than Brand Fuel and its co-founder, Danny Rosin. We thought we would introduce…
Baseball Under the Stars!
Baseball Under the Stars! We are excited to invite AMA Triangle members to join in the fun for an EXCLUSIVE MEMBERS ONLY End of Summer Social at the Durham Bulls ballpark on Thursday, September 12th! This event is for members and their friends and family, so bring your loved ones along to enjoy the game, network with…
Lessons in Leadership
By; Hayden Sherwood I joined the Triangle chapter of the AMA in 2017, when I was only a few months into my first job out of school and was looking for a way to connect with other young professionals in the area. After attending different social events, luncheons and career fairs, I took the plunge…