Partnerships are the lifeblood of the AMA Triangle Chapter. Not only do partners provide much-needed financial or operational support, but they also help facilitate connections within the broader marketing community.
Perhaps no company has been a more ardent supporter of the Chapter than Brand Fuel and its co-founder, Danny Rosin.
We thought we would introduce (and in some cases re-introduce) Brand Fuel to our audiences. Here’s an edited version of Q&A we recently had with Danny.
*******
As the co-founder of a successful business, what would you say are some of the biggest challenges you face right now?
From a marketing perspective, we are battling misperceptions about our industry. We must continue to focus on responsible sourcing, engagement marketing and human connection in a season of AI, featuring sustainability and a return on investment so our clients see our medium as an investment versus a budgetary line item.
The promotional products industry has gone through a number of changes in the past several years. W/hat would you say have been the biggest changes?
Because of the pandemic, our world has been rearranged in terms of how we reach our clients stakeholders. Today, customers, prospects and employees work all over the world so we need to reach them where they are versus in centralized offices. This presents distribution, global cultural, turn around and cost challenges.
Where do you see marketing as a whole going in the next few years? Do you think there will be some dramatic changes or more “tweaks” around the edges?
The deeper we move towards more technology and AI, the more we will begin to crave trust and meaning. We will hopefully see a shift from being behind screens (black mirrors) to more in-person experiences and human to human engagement. Brand Fuel and our industry are positioned incredibly well for that rebound because we create physical giveaways that, when managed thoughtfully, are long lasting, fun, creative meaningful and in many cases, are aligned with giving back to communities.
You and your company are also heavily involved in charitable and non-profit work in the Triangle. Tell us about some of that work.
We are a proud certified B Corp. Through that certification, we are dedicated to a commitment to our staff, a responsible supply chain and social impact. We love so many nonprofits especially those who are clients like Band Together, Operation Smile, Boys & Girls Clubs, American Caner Society, Gabi’s, A Place at The Table, and StepUp, to name a handful. We love our nonprofit communities. Here is more info about our commitment: https://www.brandfuel.com/corporate-giving/
How long have you been involved in the AMA Triangle? Haven’t you been on the Board in previous years?
At least 20 years. I served on the board for 6 of those and we did some incredible things like winning Chapter of the Year and creating The High Five Conference. Many of the people I met through AMA remain some of my closest friends.
What do you think is the most valuable contribution the AMA Triangle provides to the community? AMA Triangle is the starting point in our marketing ecosystem where education, career and business development opportunities and friendships begin.
Thank you, Danny and your team, for your continued support.
