How customer feedback drives marketing innovation More than 50% of Americans read reviews before choosing a brand (Userpilot, 2024). That means your customers are talking, and others are listening. But in today’s fast-paced, feedback-fueled world, it’s not enough for brands to listen to the voice of the customer. You have to act on it. Voice…
The online shopping journey has officially entered its social era. In 2025, it’s no longer just about browsing websites—customers are discovering, exploring, and buying products all within their favorite apps. The line between content and commerce has blurred, creating new opportunities for brands to connect, convert, and grow. Global social commerce sales are projected to…
Let’s face it—attention is the new currency in digital marketing, and today’s audiences are far less interested in passively scrolling past another static ad. They want to do something. That’s where interactive content comes in. From BuzzFeed-style quizzes and Instagram polls to gamified experiences and immersive brand storytelling, interactive content is quickly becoming one of…
The 2025 State of Video: What Marketers Need to Know Right Now Let’s get one thing straight—video isn’t just having a moment. It is the moment. Wistia’s newly released 2025 State of Video report confirms what many of us in marketing have felt in our bones: the appetite for video is bigger than ever, and…
Personalization at Scale: Advanced Strategies for 2025 In a world where attention is the new currency, personalization isn’t just a “nice to have”—it’s an expectation. Whether it’s a product recommendation that feels eerily spot-on or a perfectly timed email that speaks directly to a need we hadn’t voiced, these moments of connection are what keep…
Influencer Marketing 2.0: The Shift Toward Micro and Nano-Influencers In the fast-evolving landscape of digital marketing, influencer marketing isn’t a new concept—it’s been around for years. We saw its meteoric rise when platforms like YouTube first became popular. Where mega-content creators set the stage for how products were reviewed and recommended. As a millennial, I…
Marketing analytics has become so much more than just tracking clicks and conversions; it now empowers us to make informed and quick decisions. As we move deeper into 2025, embracing the latest trends is essential for marketers wanting to optimize their campaigns, connect meaningfully with customers, and leave a lasting impression. Thanks to AI and…
