Lythopia 2025 is a premier creative and content operations conference taking place in Raleigh on August 12-13 at the Renaissance Hotel at North Hills. The Triangle AMA is proud partner with Lytho, the company responsible for the conference, and we recently spoke with Helen Baptist, chief strategy and market officer, about the conference.
What makes Lythopia different from other marketing or creative conferences?
Lythopia isn’t just another conference — it’s summer camp for creative and content leaders. Expect hands-on strategy sessions, fireside chats with top brands, and a dedicated space to explore AI-powered workflows. It’s intimate, energizing, and built for the people managing the real-life chaos of content and creative ops. Think: summer camp energy meets serious career glow-up.
I’m not a Lytho customer. Why would this event still be valuable to me?
You don’t need to be a Lytho user to learn, grow, and connect. The agenda is full of sessions that dig into broader content ops and marketing challenges, like building briefs that actually work, proving your value with data, and scaling brand consistency across teams. Lythopia is built around the shared challenges creative and content teams face and the boldest, smartest ways to solve them.
What will I walk away with as a non-customer attendee?
Tangible strategies, bold ideas, and a camp-full of inspiration. From roundtables of lessons learned to real-world scary stories, you’ll gain actionable insights you can apply with any team or tool — no Lytho account needed.
What topics or challenges will the conference explore this year?
We’re tackling the big stuff like how to lead as budgets get squeezed, the impending AI transformations, how in-house teams must build trust to thrive, and what it really takes to prove ROI. Bonus: there’s a whole outpost for exploring AI-powered workflows.
Can you give us a sneak peek at any standout speakers or sessions?
We’re especially excited to spotlight our hometown heroes, the Carolina Hurricanes, in a featured session called “Fast Break Brands.” It’s a behind-the-scenes look at how pro sports teams (including LIV Golf and the Minnesota Timberwolves) stay on brand and ahead of the game, even under intense pressure! Other standout sessions include:
· “Fostering Efficiency and Creativity in a Regulated World,” featuring Shockwave Medical (a J&J Company), is a deep dive into making compliance and creativity work together.
· “From Messy to Magic: The Creative Ops Glow-Up,” with PENN Entertainment’s design leaders, showcases how they slashed rush jobs by 92% and created a centralized content engine that supports campaigns
across thousands of employees.
· “Trust Is the Strategy,” our closing session led by Mollie Yoder, takes a bold look at why some in-house teams thrive and others spin their wheels. Spoiler: It’s all about trust, and you’ll walk away with tactics you can apply instantly.
How will this event help marketers level up in their careers or current roles?
Lythopia is where you sharpen your skills and expand your playbooks. Whether you’re trying to streamline workflows, scale brand consistency, or build trust with key stakeholders, the sessions go beyond theory. You’ll hear what works directly from peers in the trenches, and you’ll leave with ideas you can actually implement the next week.
What kind of people will I meet at Lythopia?
Lythopia will be filled with people who make great creative work work. You’ll meet content marketers, brand strategists, creative operations pros, DAM managers, and in-house leaders from industries like sports, healthcare, pharmaceuticals, higher ed, entertainment, and nonprofits. It’s a welcoming community of people who love process and creativity and want to make the work (and their teams) better.
What’s one thing past attendees say surprised/delighted them about the conference?
The honesty and immediacy of the conversations. Lythopia isn’t filled with surface-level panels or vague inspiration. People show up ready to talk about what really works — and what really doesn’t. Attendees
are often surprised by how open, actionable, and human the sessions are. And yes, the summer camp theme and s’mores don’t hurt either.
If someone’s on the fence about attending, what would you tell them?
Invest in yourself! This is the most energizing two days your creative brain will have all year. You don’t have to be a Lytho customer to get value. You just have to care about making your content and creative operations smoother, smarter, and more strategic. Lythopia is practical, inspiring, and full of people who get it. If you’ve ever felt like no one else understands the work you do — this is your camp.
For more information, visit the Lythopia 2025 website.
