Personalization at Scale: Advanced Strategies for 2025 In a world where attention is the new currency, personalization isn’t just a “nice to have”—it’s an expectation. Whether it’s a product recommendation that feels eerily spot-on or a perfectly timed email that speaks directly to a need we hadn’t voiced, these moments of connection are what keep…
At AMA Triangle our mission is our members. We’re building a community of marketers that truly represents our geographic community. And we want you to get to know them! We sat down for a brief Q&A with a handful of our members, asking about their day jobs, favorite marketing tips and tricks, and more! Meet…
People are often surprised to learn that data science is the next big thing in content marketing. Since the internet is cluttered with information, you need more than a well-written, optimized blog post. By offering unique, interesting data analysis, you increase your chances of capturing the attention of your audience and, potentially, journalists looking for…
Have you ever pitched a content campaign that you knew would knock the socks off a journalist, and receive abundant backlinks? Instead, two weeks into pitching you have no backlinks to your campaign and your only response from journalists is, “Please remove me from your press list.” Although crushing, take this as an opportunity to…
Managing Google Ads campaigns can be challenging and time consuming without a process. With the copious amount of metrics available to choose from, it’s easy to get overwhelmed by all of the optimization opportunities you can undertake. In addition, making too many campaign changes can often lead to a decrease in performance with a lack…
Thinking like a journalist might seem counterintuitive for an SEO professional. It sounds almost like telling a sumo wrestler to think like a bus driver- the two professions don’t seem to have a lot to do with each other. But in fact, if you don’t open your mind to a new point of view as…
