How customer feedback drives marketing innovation More than 50% of Americans read reviews before choosing a brand (Userpilot, 2024). That means your customers are talking, and others are listening. But in today’s fast-paced, feedback-fueled world, it’s not enough for brands to listen to the voice of the customer. You have to act on it. Voice…
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In today’s data-driven marketing world, intelligence from yourcompetitors can be crucial for a successful campaign. This is whereSEMRush comes to mind. SEMRush provides toolkits for your marketinggo-tos, such as content marketing, search engine optimization, andmost importantly, competitor analysis, to name a few. Quick How-To: Are you curious to know what is driving traffic to your…
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The Triangle Chapter of the American Marketing Association (AMA) announces its board of directors and executive board for the FY 2025-26, which begins in July. “This is a fantastic group of marketing professionals,” said Gene Pinder, current president. “Not only are they passionate about the organization, but they are highly skilled and bring a lot of organizational…
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Lythopia 2025 is a premier creative and content operations conference taking place in Raleigh on August 12-13 at the Renaissance Hotel at North Hills. The Triangle AMA is proud partner with Lytho, the company responsible for the conference, and we recently spoke with Helen Baptist, chief strategy and market officer, about the conference. …
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If you’ve ever wondered what it really takes to lead marketing at the highest level – or how today’s CMOs are navigating a world of AI hype cycles, brand-vs-demand debates, and relentless change, keep reading. The American Marketing Association’s Triangle* (NC) Chapter held its annual CMO Panel Event last week, and it was a masterclass…
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The online shopping journey has officially entered its social era. In 2025, it’s no longer just about browsing websites—customers are discovering, exploring, and buying products all within their favorite apps. The line between content and commerce has blurred, creating new opportunities for brands to connect, convert, and grow. Global social commerce sales are projected to…
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Let’s face it—attention is the new currency in digital marketing, and today’s audiences are far less interested in passively scrolling past another static ad. They want to do something. That’s where interactive content comes in. From BuzzFeed-style quizzes and Instagram polls to gamified experiences and immersive brand storytelling, interactive content is quickly becoming one of…
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AMA Triangle Executive Board for 2025-26 Triangle Chapter recently announced the incoming executive board members for the new chapter year, which begins in July. Recent elections were held for the roles of President, President-elect, Chief Operations Officer (COO), and Chief Financial Officer (CFO). The following members were elected: President: Michael JohnsonPresident-elect: Jennifer BestChief Operations Officer…
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The 2025 State of Video: What Marketers Need to Know Right Now Let’s get one thing straight—video isn’t just having a moment. It is the moment. Wistia’s newly released 2025 State of Video report confirms what many of us in marketing have felt in our bones: the appetite for video is bigger than ever, and…
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Is GEO Going to Replace SEO? Here’s a quick test. Do you know what GEO stands for? If you said Generative Engine Optimization, congratulations. You’re probably ahead of 75% of your marketing peers. This article is for the other 75%. What is GEO? GEO means the process of optimizing your website’s content to boost its…
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