Getting Ready to Graduate? These Job-Seeking Tips Will Help. Last week, I participated in a job seeker workshop at East Carolina University (Go Pirates!) led by the ECU chapter of the American Marketing Association. Alongside their marketing professor and chapter advisor, Dana Newell, I shared advice and tips for resumes, cover letters, and leveraging LinkedIn to…
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AMA Study Reveals the Skills Marketers Need in the Future “In this age of automation, marketers who want to stay competitive should not lose sight of the importance of ‘human’ skills—especially communication, innovation, and adaptability.” That’s one of the conclusions reached by researchers at the AMA, who canvassed more than 1,200 marketing professionals last year and analyzed more…
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Personalization at Scale: Advanced Strategies for 2025 In a world where attention is the new currency, personalization isn’t just a “nice to have”—it’s an expectation. Whether it’s a product recommendation that feels eerily spot-on or a perfectly timed email that speaks directly to a need we hadn’t voiced, these moments of connection are what keep…
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Influencer Marketing 2.0: The Shift Toward Micro and Nano-Influencers In the fast-evolving landscape of digital marketing, influencer marketing isn’t a new concept—it’s been around for years. We saw its meteoric rise when platforms like YouTube first became popular. Where mega-content creators set the stage for how products were reviewed and recommended. As a millennial, I…
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Because the AMA Triangle chapter is a 100%-driven organization, it relies on its members to get the work done that’s needed to run an effective and efficient organization. Two members who recently agreed to volunteer with community relations and partnerships exemplify this can-do attitude. Here’s a little more about both of them. Rosalyn Earley Rosalyn…
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Marketing analytics has become so much more than just tracking clicks and conversions; it now empowers us to make informed and quick decisions. As we move deeper into 2025, embracing the latest trends is essential for marketers wanting to optimize their campaigns, connect meaningfully with customers, and leave a lasting impression. Thanks to AI and…
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Want to get certified in different functions within Marketing? We have compiled a number of different certification programs that might be helpful to your career. 1. Google Analytics Individual Qualification (IQ) 2. HubSpot Content Marketing Certification 3. Facebook Blueprint Certification 4. Google Ads Certification 5. Certified Digital Marketing Professional (CDMP) 6. Hootsuite Social Marketing Certification 7. SEO Certification by Moz…
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“The hedonic treadmill makes many of us not satisfied with what we have. We always want more. Humans are also wired with a negativity bias, to look at the negative before the positive. “
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It doesn’t happen that often, but when it does — it’s always a special treat. At the AMA Triangle’s Holiday Party, seven past presidents came together for fun and camaraderie. In addition, the group was joined by Tammy Tuffy, Immediate Past President and Board Member of the Charlotte chapter of the AMA. This is what…
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The Triangle Chapter of the American Marketing Association (AMA) has been recognized by the National organization with five Chapter Excellence Awards (CEA) for its efforts in the fiscal year 2023-24. The Chapter received three awards for excellence in Community Outreach, Communications and Leadership, and the volunteer organization received a special merit award for its efforts…
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